Action Plan
32 total actions across 4 priority levels
Priority 1 — Do Immediately
Fix NAP mismatch on AddictionHelp.com
Contact AddictionHelp.com — correct to 44 Apple St STE 3, Tinton Falls NJ 07724
Add FAQPage JSON-LD schema to all service pages with FAQ sections
PHP, IOP, OP, alcohol, opiate, dual diagnosis, mental health — all have FAQ content already
Add LocalBusiness/MedicalBusiness JSON-LD to homepage and /locations/
Include: name, address, phone, URL, geo, openingHours, medicalSpecialty
Add meta descriptions to all pages
Write CTA-driven 150-160 char descriptions for every page via Yoast
Remove placeholder Lorem Ipsum H2 on homepage
Live embarrassing copy on YMYL homepage — fix immediately
Add canonical tags; resolve /treatment-programs-in-new-jersey/ duplicate structure
Either add canonicals pointing to /programs/ or 301 redirect the duplicates
Claim Psychology Today provider listing
Free tier available. Top local pack aggregator for NJ addiction/mental health searches.
Claim Healthgrades listing
Key YMYL authority signal.
Claim Vitals listing
Additional local citation.
Claim Yelp Business listing (NJ)
No NJ Yelp presence currently.
Add descriptive alt text to all images sitewide
Failing on both SEO and accessibility.
Verify and optimize GBP (categories, service area, photos, posts)
Manual Google Maps access required. Confirm categories and service area coverage.
Priority 2 — Do This Month
Add BreadcrumbList schema to all pages
Verify SAMHSA/FindTreatment.gov listing
Create dedicated Medical Detox page
Create Heroin Addiction Treatment NJ page
Create MAT / Medication-Assisted Treatment page
Create Residential Treatment page
Add named clinical staff bios with credentials to About page
YMYL E-E-A-T critical requirement
Display NJ DMHAS license numbers on site
Link archangelcenters.com from Mike Sorrentino Wikipedia page
Entity graph connection; LLM citation shortcut
NAATP membership + directory listing
Run PageSpeed / CWV test and fix LCP/CLS if failing
Manual test at pagespeed.web.dev — could not test via WebFetch
Screaming Frog full crawl for 404s, redirect chains, thin pages
Priority 3 — Do This Quarter
Create Monmouth County addiction treatment page
Create Ocean County addiction treatment page
Create Middlesex County addiction treatment page
Create city-level pages: Freehold, Red Bank, Toms River, Brick, Asbury Park, Neptune, Eatontown NJ
Pursue JCAHO (Joint Commission) accreditation
Long lead time but directly correlates with top-ranking competitors
Priority 4 — Ongoing / Long-Term
Blog content velocity: 4 articles/month minimum
Discovery Institute has 397 posts. Gap is 40:1 currently.
Link acquisition: NJ.com/NJAdvance Media follow-up editorial pitch
Link acquisition: Recover.org, Rehab.com, Treatment.com listings